Who I've worked with

Over the course of my career I’ve had the opportunity to work for some of the biggest names in the business, including Sapient, Digitas, and MRM//McCann.

I’ve also worked for a huge number of clients across a wide range of industries, including Automotive, Finance, FMCG, Telecomms, and Travel.


Experience Strategy & Design

I have a wealth of hands-on experience which allows me to effectively direct projects and lead teams in all areas of UX, research and design.

  • Audience research & persona development
  • UX audits and competitor/comparitor reviews
  • Experience strategy & roadmapping
  • Experience mapping
  • Information Architecture – with particular expertise in card sorting and tree testing
  • Scamping, wireframing and prototyping
  • Planning and conducting user testing programmes¬† – guerilla, remote and face-to-face activities

My design background is a particular advantage when it comes to directing and producing data visualisations, illustrations, storyboards and infographics.


Management & Leadership

Having held senior agency roles, I have extensive experience in department and team management across regions. I have been responsible for ongoing growth and performance, having successfully built departments from the ground up.

On a day-to-day basis, I help to manage projects resource, working with traffic managers to plan workloads, review project plans and estimates – ensuring that the right people are available at the right time.

I also have responsibility for hiring permanent and freelance team members, and line management of a variety of specialists, including UX Designers, Art Directors, Copywriters, and Interaction Designers.