Experience

Who I've worked with

Over the course of my career I’ve had the opportunity to work for some of the biggest names in the business, including Sapient, Digitas, and MRM//McCann.

I’ve also worked for a huge number of clients across a wide range of industries, including Automotive, Finance, FMCG, Telecomms, and Travel.

Expertise

Experience Strategy & Design

I have a wealth of hands-on experience which allows me to effectively direct projects and lead teams in all areas of UX, research and design.

  • Audience research & persona development
  • UX audits and competitor/comparitor reviews
  • Experience strategy & roadmapping
  • Experience mapping
  • Information Architecture – with particular expertise in card sorting and tree testing
  • Scamping, wireframing and prototyping
  • Planning and conducting user testing programmes¬† – guerilla, remote and face-to-face activities

My design background is a particular advantage when it comes to directing and producing data visualisations, illustrations, storyboards and infographics.

Expertise

Management & Leadership

Having held senior agency roles, I have extensive experience in department and team management across regions. I have been responsible for ongoing growth and performance, having successfully built departments from the ground up.

On a day-to-day basis, I help to manage projects resource, working with traffic managers to plan workloads, review project plans and estimates – ensuring that the right people are available at the right time.

I also have responsibility for hiring permanent and freelance team members, and line management of a variety of specialists, including UX Designers, Art Directors, Copywriters, and Interaction Designers.