Ever wonder what your customers really want, deep down? Or what your business needs to truly shine, and what others in the marketplace are up to?
That’s where we can help by diving headfirst into the nitty-gritty. We don’t just collect data; we search out those ‘aha!’ moments – the golden insights that light up the best path forward. This way, decisions are informed and relevant, and solutions hit the mark with your customers.
So, how do we uncover these game-changing insights? We’ve got a few tried-and-true methods up our sleeves…
Getting Information Straight from the Source (That’s Primary Research!)
This is all about going direct to the people who matter – your customers, your team, and your potential audience.
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Business & Customer Interviews: We’ll have friendly chats with key people in your business and, importantly, your actual customers. It’s amazing what you can learn just by asking and listening!
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Focus Groups: We bring small groups of people together for guided discussions. It’s a great way to see how different folks react to ideas and hear a range of opinions.
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Surveys: Need answers from a bigger crowd? We can design smart, simple surveys to get you specific feedback and help spot wider trends.
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Mystery shops / Service safaris: the best way to understand an experience is to go through it yourself. We can step into your customers’ shoes, check out your service (or even a competitor’s) firsthand, and see what it’s really like.
Looking at What's Already Out There (Hello, Secondary Research!)
No need to reinvent the wheel if the information already exists! We’ll explore existing knowledge to build a solid foundation.
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Industry and Customer Trends: We keep our ears to the ground and eyes on the horizon, tracking what’s new, what’s important, and how customer behaviors are shifting in your sector.
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Reports & Data Analysis: There’s often a goldmine in existing reports, studies, and even your own business data. We’ll sift through it to find those useful nuggets that can inform your strategy.
3. Adding Our Expert Eye (Time for Some Expert Analysis!)
With our experience, we can look at your current situation and the competitive field with a fresh, knowledgeable perspective.
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Digital Healthchecks: Think of this like a check-up for your website, app, or online presence. We’ll take a thorough look at what’s working well, what’s not, and where there are quick wins or bigger opportunities.
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Competitor Reviews: We’ll take a good, honest look at what your main competitors are up to – what they’re doing well, where they’re falling short, and where you can find your edge.
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Digital Maturity Assessments: We help you understand where your business currently stands in the grand scheme of all things digital, and what practical steps you can take to ‘level up’ and make your digital efforts even more effective.
Explore our work and discover how we craft powerful, bespoke strategies and bring them to life with tangible results.